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Tips for Hosting a Successful Supply Drive

What is the single most important thing you did to make your drive successful?

Communication… via email, intranet and posting flyers everywhere possible. Use every opportunity to mention the drive (i.e. at employee meetings and emails). Make it fun for employees while educating them with the purpose of Push for Pencils and the mission of KidSmart.

Did you use something other then boxes to collect supplies? How did you identify the collection point?

Yes, use the boxes that KidSmart provides or create your own collection box and decorate it to “push” people to donate. Make sure the supply box(es) location is in a visible area and communicated to all employees such as the employee break room or front entrance.

Did you use flyers, posters, email or other collateral to communicate your drive? If so, what materials did you use, how many and how often? Did you create those pieces yourself or were they provided to you?

We created some things ourselves using the Push for Pencils logo from the KidSmart website when needed – and we used some of the materials provided by KidSmart.

To host a successful supply drive:

  • Encourage people to shop throughout tax-free weekend (August 1-3, 2014)
  • Send weekly supply drive reminder emails
  • Use the marketing materials provided by KidSmart
  • Try using the “If You Give A Mouse A Cookie” story to drive home that kids lacking the proper school supplies is something that we all need to be concerned about and be motivated to make a difference
  • Distribute the Crunch Cards provided by KidSmart throughout the drive with a reminder “It’s crunch time for St Louis kids in need”
  • Begin placing Push for Pencils posters & other informational materials a week or so before the drive all around the office

Since opening in 2002, KidSmart has distributed over $38 million in free school supplies to
129,000 local kids in need. KidSmart is proud of its financial stewardship...95% of all product
and monetary donations go directly toward our free store program.
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